KEH Camera
Email Campaigns + Print Design
New Year's Campaign 2016
Abandoned Quote Series
Similar to an abandoned cart email workflow, the abandoned quote series I designed to remind contacts who have submitted a quote through KEH.com, but have not sent their gear. The incentive is to remind the contact that there is money waiting for them upon completion of their quote. The challenge with the quote abandonment that is not an issue with abandoned cart, is that it isn't advantageous to offer a bonus for completing the quote if the cart contains camera gear that is either unwanted, damaged or if KEH has that item in stock to an excess. Going forward with the abandoned quote to offer a bonus incentive at the end of the series, would rely on data regarding the items in their cart and evaluate their value to KEH's inventory.
Send Your Gear Campaign
Send Your Gear Campaign - Environmental Appeal for Earth Day
Sell Your Gear Campaigns
Print Advertising - New Website Announcement
Miscellaneous - Social Media Banners, Affiliate Ads, Content Assets
